Tea brand package design
This was for live brief. We were asked to make their brand name and package design. They had started
importing goldfish tea bags and were wanting a design solution that will provide them with a brand strategy.
The brand keywords they suggested are ‘Beautiful’, ‘Colorful/Vibrant’, ‘Quality’, ‘Trendy’. Also their target
market are mostly female who enjoy the latest art and design trends. So I chose abstract style illustration which
reminds us water and goldfish. Also I used bright and pastel colours to make it vibrant and attract to female
target market. And the clean sans serif font makes the design more elegant.