Hang Eleven is a new Surf and Skate retail store opening up in Auckland. They needed branding that would give their store a sense of character as well as attract their target market through individuality.
I wanted to create a surf/skate brand that showcased products that could be worn for style and not only for sport. In order to do so I went the opposite direction of most surf/skate stores. Creating a minimal yet less is more presentation of the brand.